Pengaruh Kampanye Cup of Courage Starbucks terhadap Minat Beli Produk Minuman Pink Voice di Starbucks Stasiun Jakarta Kota

Application of Strategy Dynamics: Starbucks Corporation

Strategy Dynamics (Warren, 2008) provides a quantitative, resource-based approach to understanding a firm’s performance over time. This paper describes a strategy analysis of Starbucks Corporation using Strategy Dynamics. It demonstrates the usefulness of this approach in addressing business performance issues for a realworld company. The strategic architecture, a key artifact of the approach, ...

Starbucks Canada: The Mobile Payments Decision

This case, written on the basis of published sources, concerns the decision facing management of Starbucks Canada about how to implement mobile payments. While Starbucks has currently been using a mobile app to accept payments through their proprietary Starbucks card, rival Tim Hortons has recently introduced a more advanced mobile payments solution and the company now has to consider its next ...

Starbucks: A Strategic Change and Management Perspective Master Thesis

Pengaruh Perangkat Server Terhadap Kualitas Pengontrolan Jarak Jauh Melalui Internet

Internet sangat membantu dalam memperbaiki kualitas kehidupan manusia. Hampir semua bidang kehidupan manusia dapat diakses menggunakan internet. Manusia terbantu dengan adanya internet yang menyediakan segala macam informasi yang dibutuhkan. Seiring dengan perkembangan infrastuktur jaringan internet maka pengontrolan jarak jauh mulai berubah menggunakan media internet. Pada penelitian ini digun...

Study of Brand Awareness and Brand Image of Starbucks

Date: September 1, 2008 Course: EFO705 Master Thesis International Marketing Tutor: Peter Dalin Authors: Muhammad Rizwan [email protected] Qin Xian [email protected] Title: Study of Brand Awareness and Brand Image of Starbucks Problem: To investigate to what extent the Swedish youths have brand awareness about the brand of Starbucks and what kind of brand perception of Starbucks as ...